Heavy penalties can be expected for those caught spamming. A light slap on the wrist amounts only to a marginal increase in the cost of doing business.
A Canterbury spammer offering customers the opportunity to buy adult sex toys along with what were coyly described as pharmaceutical products has surrendered to the authorities after Internal Affairs commenced a prosecution for spamming.
Lance Thomas Atkinson admitted breaching the Unsolicited Electronic Messages Act 2007 following email spamming which saw some two million messages sent over a three month period in late 2007.
The High Court was told that Atkinson acted in conjunction with a company based in Mauritius , receiving commissions amounting to some 50% of sales generated. Three months of spamming earned Atkinson about $1.6 million, some of which was paid on to un-named affiliates acting on his behalf.
When prosecuted, Atkinson approached Internal Affairs through his solicitor agreeing to co-operate. He promised to stop spamming operations.
The High Court was asked to set the level of an appropriate fine. The maximum penalty under the Act is $200,000 for any individual. A fine of $100,000 was imposed. Justice French said the starting point should be high, but Atkinson was entitled to a substantial discount for two reasons: first the Act was not in force when Atkinson began spamming, but he did continue after the law changed, and; Atkinson had co-operated fully when prosecuted.
Internal Affairs v. Atkinson – High Court (19.12.08)
12.08.002