22 February 2016

Spamming: Aksentijevic v. Internal Affairs

A $12,000 penalty for spamming was reduced to $250 on appeal.  Inflammatory messages sent to some 440 members of an internet forum could have been disciplined by Internal Affairs imposing a small fine for infringing the Unsolicited Electronic Messages Act rather than mounting a District Court prosecution, the High Court ruled.
Zeljko Aksentijevic was prosecuted for sending 2,230 unsolicited email messages to members of an internet forum discussing electronic simulations of arcade games.  He was interested in promoting his application: CrazyTilt.  A US-based member of the forum complained to Internal Affairs identifying Mr Aksentijevic operating out of Auckland’s North Shore as a member sending bulk unsolicited emails to the forum.  Mr Aksentijevic said he was doing no more than highlighting the advantages of CrazyTilt and criticising others who were selling bootleg copies of his app.  He appealed a District Court ruling that this behaviour amounted to spamming.
In the High Court, Justice Woodhouse ruled unsolicited “promoting” or “marketing” prohibited by the Unsolicited Electronic Messages Act does not require proof of a commercial or business objective, or even an intention to make money.  The Act is designed to cut down on unwanted spam cluttering up recipients in-trays.  His Honour left open the question of whether internet forum opt-in rules that have users agreeing to receive emails from other forum members could amount to consent for unsolicited emails, but said it did not apply in this case.  The forum administrator had banned Mr Aksentijevic following exchanges of increasingly vituperative emails between members.
While ruling Mr Aksentijevic was in breach of the Act, Justice Woodhouse said the $12,000 penalty imposed was manifestly excessive.  In previous cases where spammers had sent in excess of one million spam emails, the fines imposed have been in six figures: $100,000 or more.  Some 2,200 emails sent unsolicited by Mr Aksentijevic was minscule by comparison.
For low level spamming, the Unsolicited Electronic Messages Regulations sets out a procedure akin to breaches of parking regulations.  Internal Affairs issues an infringement notice imposing a maximum fine for individuals of $200 per event.  While upholding Mr Aksentijevic’s conviction under the Act, Justice Woodhouse reduced the fine to $250.
Aksentijevic v. Internal Affairs – High Court (22.02.16)

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